Alter Tours - Sustainable Tourism

Enhancement and certification of tourist guides and tourist agents’ green and digital marketing skills in developing sustainable alternative thematic tours.
This curriculum aims to enhance the competencies of tourist guides and agents, educational stakeholders, and tourism professionals through three specialized modules: Green Skills in Sustainable Tourism Development, Sustainable Tourism Digital Marketing Expertise, and Developing Skills for Sustainable Tourism.

These modules are designed to provide comprehensive training that aligns with current trends in sustainable tourism, ensuring participants can effectively design and promote eco-friendly and alternative-themed tours.
  • Duration: 12 hours
  • Asynchronous Learning
  • Limited Access
  • Language: English
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Course Description

Following the modular framework (model), the project’s curriculum for the Sustainable Tourism Course has been structured into independent modules, with each module dedicated to a particular area or skill within sustainable tourism. These modules are designed to be taught separately, allowing for easy combination or rearrangement to meet the specific preferences or needs of learners.

Within each module, there are topics and subtopics that create a linear—yet flexible—flow of content and activities for learners to engage with. Emphasis has been placed on achieving distinct learning outcomes within each module, ensuring that participants can effectively gain knowledge and skills applicable to their roles in promoting sustainable tourism practices. This structure allows for personalized learning pathways, enabling tour guides and agents to tailor their educational experiences to align with their specific interests and professional requirements in the field of sustainable tourism. 

About the course

What's included?

  • Three modules divided into subtopics being covered using presentations and then evaluation of the participants knowledge gained through quizzes for each topic. 
  • Module 1: Green Skills in Sustainable Tourism Development 
    • Topic 1.1: Green Practices
    • Topic 1.2: Environmental Impact (Local sourcing and support) 
    • Topic 1.3: Environmental Conservation 
    • Topic 1.4: Waste reduction and recycling practices 
  • Module 2: Sustainable Tourism Digital Marketing Expertise  
    • Topic 2.1: Digital marketing for sustainable tourism 
    • Topic 2.2: Social media and website management 
    • Topic 2.3: Content creation for marketing 
    • Topic 2.4: Online tools for marketing 
  • Module 3: Developing Skills for Sustainable Tourism 
    • Topic 3.1: Sustainable tourism principles 
    • Topic 3.2: Destination knowledge
    • Topic  3.3: Environmental awareness
    • Topic  3.4: Eco-friendly accommodation and transportation
The course is accessible on computers, tablets and mobile phones, and compatible with assistive technologies.

What will you learn?

The main learning outcomes of this course include the following: 

  • Knowledge of Green Practices   & Environmental Conservation
  • Knowledge of where to find Local Products and how to Support Local communities
  • Knowledge of the Environmental Impact
  • Tourism Learn what Waste Management and Reduction is and how they can apply these practices
  • Knowledge on General Digital Marketing Skills and Principles
  • Knowledge on Social Media and website Management
  • Learn how to create appealing content for social media and email marketing
  • Learn How to use online tools for marketing
  • Understanding Sustainable Principles
  • Gain Knowledge of Environmental Awareness
  • Knowledge of Sustainable Destinations, Transportation and Activities

Who is it addressed to?

Tourist guides & agents (T1), and the tourism (T2) and educational stakeholders (T3) who will be able to use the WP2 results in other educational contexts. 

About the "ALTER TOURS ERASMUS+ KA220-VET" project

Alter Tours is an innovative project aiming to revolutionize the tourism industry by developing novel training models for tourist guides and agents. The partnership focuses on creating a curriculum and validated training materials that enhance participants' digital marketing, green skills, and expertise in designing alternative themed tours. 
This project has been funded with support from the European Commission. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Who developed the course?

All partners of the project have contributed in the preparation and execution of this course including ESCE, RA Solta, ied, Omnia, CCC, ABAT Balkanian.